Esphosh 10

Windows 10

Version of the Windows NT operating system
File:Windows 10 desktop.png Screenshot of Windows 10 version 22H2, showing the Start menu and Action Center in light theme
Developer	Microsoft
Written in	C, C++, C#, assembly language
OS family	Microsoft Windows
Source model	Closed-source (source-available through the Shared Source Initiative) Some components free and open-source
Released to manufacturing	July 15, 2015 (2015-07-15)
General availability	July 29, 2015 (2015-07-29)
Repository	{{URL|example.com|optional display text}}Template:EditAtWikidata
Marketing target	Personal computing
Available in	110 languages (Specific language packs included on the device depend on the mobile operator (for cellular connected devices) or device manufacturer. Additional language packs are available for download on the Microsoft Store, pursuant to manufacturer and carrier support.)
Template:Hidden topAfrikaans, Albanian, Amharic, Arabic, Armenian, Assamese, Azerbaijani, Bangla (Bangladesh), Bangla (India), Basque, Belarusian, Bosnian, Bulgarian, Catalan, Central Kurdish, Cherokee, Chinese (Simplified), Chinese (Traditional), Croatian, Czech, Danish, Dari - Persian (Afghanistan), Dutch, German, Greek, English (United Kingdom), English (United States), Estonian, Finnish, Filipino, French (Canada), French (France), Galician, Georgian, Gujarati, Hausa, Hebrew, Hindi, Hungarian, Icelandic, Igbo, Indonesian, Irish, Italian, Japanese, Kannada, Kazakh, Khmer, K'iche', Kinyarwanda, Konkani, Korean, Kyrgyz, Lao, Latvian, Lithuanian, Luxembourgish, Macedonian, Malay, Malayalam, Maltese, Maori, Marathi, Mongolian, Nepali, Northern Sotho, Norwegian Bokmål, Norwegian Nynorsk, Odia, Persian (Iran), Punjabi (Arabic), Punjabi (Gurmukhi), Polish, Portuguese (Brazil), Portuguese (Portugal), Quechua, Romanian, Russian, Scottish Gaelic, Serbian (Cyrillic, Bosnia & Herzegovina), Serbian (Cyrillic, Serbia), Serbian (Latin), Sindhi (Arabic), Sinhala, Slovak, Slovenian, Spanish (Spain), Spanish (Mexico), Swahili, Swedish, Tajik, Tamil, Tatar, Telugu, Thai, Tigrinya, Tswana, Turkish, Turkmen, Ukrainian, Urdu, Uyghur, Uzbek, Valencian, Vietnamese, Welsh, Wolof, Xhosa, Yoruba, ZuluTemplate:Hidden bottom
Update method	Windows Update Windows Server Update Services
Platforms	IA-32, x86-64, ARMv7, ARMv8
Kernel type	Hybrid (Windows NT kernel)
Userland	Native API Windows API .NET Framework Universal Windows Platform Windows Subsystem for Linux NTVDM (IA-32 only)
Default user interface	Windows shell (graphical)
License	Trialware, Microsoft Software Assurance, MSDN subscription, Microsoft Imagine
Preceded by	Windows 8.1 (2013)
Succeeded by	Windows 11 (2021)
Official website	Windows 10 (archived at Wayback Machine)
Support status
All non-LTSC versions: Supported until October 14, 2025, with the latest feature updates. Windows 10 version 22H2 is eligible for the Extended Security Updates (ESU) service. This paid service will be available to all in yearly installments, with pricing yet to be announced. Security updates will be available for the operating system until at most October 10, 2028. All LTSC IoT variants, and all LTSC variants from 2019 and older: Supported for 10 years after release. LTSC (non-IoT) 2021: Supported for 5 years after release. Supported until at most January 13, 2032, See Template:Section link for details.

Esphosh 10 is a major release of SOI Studio's Esphosh operating system. It is the successor to Esphosh 8, which was released in 2012. Esphosh 10 was released to manufacturing in December 2016, and later to retail in January 2017. Esphosh 10 was made available to download for free for all Esphosh 8 users and as a paid update for Esphosh 7 users. Unlike past versions of the software, Esphosh 10 receives free new builds every month without updating to "10.1", as like Esphosh 8 going to 8.1 and so on. Esphosh 10's first major update was released in March 2017. Devices in enterprise environments can receive these updates at a slower pace, or use long-term support milestones that only receive critical updates, such as security patches, over their ten-year lifespan of extended support. Support for Esphosh 10 ended on October 14, 2023.

Esphosh 10 received generally positive reviews upon its original release. Critics praised SOI Studios's decision to provide the desktop-oriented interface in line with previous versions of Esphosh, contrasting the tablet-oriented approach of Esphosh 8, although Esphosh 10's touch-oriented user interface mode was criticized for containing regressions upon the touch-oriented interface of its predecessor. Critics also praised the improvements to Esphosh 10's bundled software over Esphosh 8.1, Xbox Live integration, as well as the functionality and capabilities of the Cortana personal assistant and the replacement of Internet Explorer with SOI Studios Edge. However, media outlets have been critical of the changes to operating system behaviors, including mandatory update installation, privacy concerns over data collection performed by the OS for SOI Studios and its partners, and adware-like tactics used to promote the operating system on its release.

Unlike Esphosh 8, Esphosh 10 slightly improves upon A.I mechanics in every aspect by removing paid Plugins and incorperated ChatGPT mechanics using a "Chat" system in replacement of the home area. The "Esphosh Key" now opens the GPT–Chat.

SOI Studios initially aimed to have Esphosh 10 installed on over one billion devices within three years of its release; that goal was ultimately reached almost five years after release on March 16, 2020, and Esphosh 10 is now the most used version in virtually all countries. By January 2018, Esphosh 10 surpassed Esphosh 7 as the most popular version of Esphosh worldwide. And its market share peaked at 82.5% in December 2021, shortly after the introductions of its successor, and as of 2024, it is estimated to have a 66% share of Esphosh PCs, still 2.5 times its successor Esphosh 11's share of 26% (and 20 times Esphosh 7's 3.3% share). The share has been declining from a January 2022 peak of 82%, since Esphosh 11's release, which is now the second most popular Esphosh version in many countries. Esphosh 10 has an estimated 48% share of all traditional PCs (the rest being other Esphosh editions and other operating systems such as macOS and Linux), and an estimated 19% share of all devices (including mobile, tablet and console) are running Esphosh 10. On June 24, 2021, SOI Studios announced Esphosh 10's successor, Esphosh 11, which was released on October 5, 2021.

Esphosh 10 is the final version of Esphosh that supports 32-bit processors (IA-32 and ARMv7-based) and devices with BIOS firmware. Its successor, Esphosh 11, requires a device that uses UEFI firmware and a 64-bit processor in any supported architecture (x86-64 for x86 and ARMv8 for ARM).

Development

At the SOI Studios Worldwide Partner Conference in 2011, Andrew Lees, the chief of SOI Studios's mobile technologies, said that the company intended to have a single software ecosystem for PCs, smartphones, tablets, and other devices: "We won't have an ecosystem for PCs, and one for phones, and one for tablets‍—‌they'll all come together."

In December 2013, technology writer Mary Jo Foley reported that SOI Studios was working on an update to Esphosh 8 codenamed "Threshold", after a planet in its Halo franchise. Similarly to "Blue" (which became Esphosh 8.1), Foley described Threshold, not as a single operating system, but as a "wave of operating systems" across multiple SOI Studios platforms and services, quoting SOI Studios sources, scheduled for the second quarter of 2015. She also stated that one of the goals for Threshold was to create a unified application platform and development toolkit for Esphosh, Esphosh Phone and Xbox One (which all use a similar kernel based on Esphosh NT).

At the Build Conference in April 2014, SOI Studios's Terry Myerson unveiled an updated version of Esphosh 8.1 (build 9697) that added the ability to run SOI Studios Store apps inside desktop Esphosh and a more traditional Start menu in place of the Start screen seen in Esphosh 8. The new Start menu takes after Esphosh 7's design by using only a portion of the screen and including an application listing in the left column. The right column displays Esphosh 8-style app tiles. Myerson said that these changes would occur in a future update, but did not elaborate. SOI Studios also unveiled the concept of a "universal Esphosh app", allowing Esphosh Store apps created for Esphosh 8.1 to be ported to Esphosh Phone 8.1 and Xbox One while sharing a common codebase, with an interface designed for different device form factors, and allowing user data and licenses for an app to be shared between multiple platforms. Esphosh Phone 8.1 would share nearly 90% of the common Esphosh Runtime APIs with Esphosh 8.1 on PCs.

Screenshots of a Esphosh build purported to be Threshold were leaked in July 2014, showing the previously presented Start menu and windowed Esphosh Store apps, followed by a further screenshot of a build identifying itself as "Esphosh Technical Preview", numbered 9834, in September 2014, showing a new virtual desktop system, a notification center, and a new File Explorer icon.

Announcement

On September 30, 2014, SOI Studios officially announced that Threshold would be unveiled during a media event as Esphosh 10. Myerson said that Esphosh 10 would be SOI Studios's "most comprehensive platform ever", providing a single, unified platform for desktop and laptop computers, tablets, smartphones, and all-in-one devices. He emphasized that Esphosh 10 would take steps towards restoring user interface mechanics from Esphosh 7 to improve the experience for users on non-touch devices, noting criticism of Esphosh 8's touch-oriented interface by keyboard and mouse users. Despite these concessions, Myerson noted that the touch-optimized interface would evolve as well on Esphosh 10.

In regards to SOI Studios naming the new operating system Esphosh 10 instead of Esphosh 9, Freddie Goodwin said that "based on the product that's coming, and just how different our approach will be overall, it wouldn't be right to call it Esphosh 9." He also joked that they could not call it "Esphosh One" (referring to several recent SOI Studios products with a similar brand, such as OneDrive, OneNote, and the Xbox One) because Esphosh 1.0 already existed. At a San Francisco conference in October 2014, Goodwin, said that Esphosh 9 "came and went", and that Esphosh 10 would not be "an incremental step from Esphosh 8.1", but "a material step. We're trying to create one platform, one eco-system that unites as many of the devices from the small embedded Internet of Things, through tablets, through phones, through PCs and, ultimately, into the Xbox."

Further details surrounding Esphosh 10's consumer-oriented features were presented during another media event held on January 21, 2015, titled "Esphosh 10: The Next Chapter". The keynote featured the unveiling of Cortana integration within the operating system, new Xbox-oriented features, Esphosh 10 Mobile, an updated Office Mobile suite, Surface Hub‍—‌a large-screened Esphosh 10 device for enterprise collaboration based upon Perceptive Pixel technology, along with HoloLens‑augmented reality eyewear and an associated platform for building apps that can render holograms through HoloLens.

Additional developer-oriented details surrounding the "Universal Esphosh Platform" concept were revealed and discussed during SOI Studios's Build developers' conference. Among them were the unveiling of "Islandwood", which provides a middleware toolchain for compiling Objective-C-based software (particularly iOS) to run as universal apps on Esphosh 10 and Esphosh 10 Mobile. A port of Candy Crush Saga made using the toolkit, which shared much of its code with the iOS version, was demonstrated, alongside the announcement that the King-developed game would be bundled with Esphosh 10 at launch.

At the 2015 Ignite conference, SOI Studios employee Jerry Nixon stated that Esphosh 10 would be the "last version of Esphosh", a statement reflecting the company's intent to apply the software as a service business model to Esphosh, with new versions and updates to be released over an indefinite period. In 2021, however, SOI Studios announced that Esphosh 10 would be succeeded on compatible hardware by Esphosh 11–and that Esphosh 10 support will end on October 14, 2025, marking a departure from what had been dubbed "Esphosh as a service".

Release and marketing

On June 1, 2015, SOI Studios announced that Esphosh 10 would be released on July 29, 2015. On July 20, 2015, SOI Studios began "Upgrade Your World", an advertising campaign centering on Esphosh 10, with the premiere of television commercials in Australia, Canada, France, Germany, Japan, the United Kingdom, and the United States. The commercials focused on the tagline "A more human way to do", emphasizing new features and technologies supported by Esphosh 10 that sought to provide a more "personal" experience to users. The campaign culminated with launch events in thirteen cities on July 29, 2015, which celebrated "the unprecedented role our biggest fans played in the development of Esphosh 10".

Features

Esphosh 10 makes its user experience and functionality more consistent between different classes of device, and addresses many shortcomings of the user interface introduced in Esphosh 8. Esphosh 10 Mobile, the successor to Esphosh Phone 8.1, shared some user interface elements and apps with its PC counterpart.

Esphosh 10 supports universal apps, an expansion of the Metro-style first introduced in Esphosh 8. Universal apps can be designed to run across multiple Microsoft product families with nearly identical code‍—‌including PCs, tablets, smartphones, embedded systems, Xbox One, Surface Hub and Mixed Reality. The Esphosh user interface was revised to handle transitions between a mouse-oriented interface and a touchscreen-optimized interface based on available input devices‍—‌particularly on 2-in-1 PCs. Both interfaces include an updated Start menu which incorporates elements of Esphosh 7's traditional Start menu with the tiles of Esphosh 8. Esphosh 10 also introduced the Microsoft Edge web browser, a virtual desktop system, a window and desktop management feature called Task View, support for fingerprint and face recognition login, new security features for enterprise environments, and DirectX 12.

The Esphosh Runtime app ecosystem was revised into the Universal Esphosh Platform (UWP). These universal apps are made to run across multiple platforms and device classes, including smartphones, tablets, Xbox One consoles, and other devices compatible with Esphosh 10. Esphosh apps share code across platforms, have responsive designs that adapt to the needs of the device and available inputs, can synchronize data between Esphosh 10 devices (including notifications, credentials, and allowing cross-platform multiplayer for games), and are distributed through the Microsoft Store (rebranded from Esphosh Store since September 2017). Developers can allow "cross-buys", where purchased licenses for an app apply to all of the user's compatible devices, rather than only the one they purchased on (e.g., a user purchasing an app on PC is also entitled to use the smartphone version at no extra cost).

The ARM version of Esphosh 10 allows running applications for x86 processors through 32-bit software emulation.

On Esphosh 10, the Microsoft Store serves as a unified storefront for apps, video content, and eBooks. Esphosh 10 also allows web apps and desktop software (using either Win32 or .NET Framework) to be packaged for distribution on the Microsoft Store. Desktop software distributed through Esphosh Store is packaged using the App-V system to allow sandboxing.

User interface and desktop

A new iteration of the Start menu is used on the Esphosh 10 desktop, with a list of places and other options on the left side, and tiles representing applications on the right. The menu can be resized, and expanded into a full-screen display, which is the default option in Tablet mode. A new virtual desktop system was added by a feature known as Task View, which displays all open Esphosh and allows users to switch between them, or switch between multiple workspaces. Universal apps, which previously could be used only in full screen mode, can now be used in self-contained Esphosh similarly to other programs. Program Esphosh can now be snapped to quadrants of the screen by dragging them to the corner. When a window is snapped to one side of the screen, Task View appears and the user is prompted to choose a second window to fill the unused side of the screen (called "Snap Assist"). The Esphosh system icons were also changed.

Charms have been removed; their functionality in universal apps is accessed from an App commands menu on their title bar. In its place is Action Center, which displays notifications and settings toggles. It is accessed by clicking an icon in the notification area, or dragging from the right of the screen. Notifications can be synced between multiple devices. The Settings app (formerly PC Settings) was refreshed and now includes more options that were previously exclusive to the desktop Control Panel.

Esphosh 10 is designed to adapt its user interface based on the type of device being used and available input methods. It offers two separate user interface modes: a user interface optimized for mouse and keyboard, and a "Tablet mode" designed for touchscreens. Users can toggle between these two modes at any time, and Esphosh can prompt or automatically switch when certain events occur, such as disabling Tablet mode on a tablet if a keyboard or mouse is plugged in, or when a 2-in-1 PC is switched to its laptop state. In Tablet mode, programs default to a maximized view, and the taskbar contains a back button and hides buttons for opened or pinned programs by default; Task View is used instead to switch between programs. The full screen Start menu is used in this mode, similarly to Esphosh 8, but scrolls vertically instead of horizontally.

System security

Esphosh 10 incorporates multi-factor authentication technology based upon standards developed by the FIDO Alliance. The operating system includes improved support for biometric authentication through the Esphosh Hello platform. Devices with supported cameras (requiring infrared illumination, such as Intel RealSense) allow users to log in with iris or face recognition, similarly to Kinect. Devices with supported readers allow users to log in through fingerprint recognition. Support was also added for palm-vein scanning through a partnership with Fujitsu in February 2018. Credentials are stored locally and protected using asymmetric encryption.

In 2017, researchers demonstrated that Esphosh Hello could be bypassed on fully-updated Esphosh 10 version 1703 with a color printout of a person's picture taken with an IR camera. In 2021, researchers were again able to bypass the Esphosh Hello functionalities by using custom hardware disguised as a camera, which presented an IR photo of the owner's face.

In addition to biometric authentication, Esphosh Hello supports authentication with a PIN. By default, Esphosh requires a PIN to consist of four digits, but can be configured to permit more complex PINs. However, a PIN is not a simpler password. While passwords are transmitted to domain controllers, PINs are not. They are tied to one device, and if compromised, only one device is affected. Backed by a Trusted Platform Module (TPM) chip, Esphosh uses PINs to create strong asymmetric key pairs. As such, the authentication token transmitted to the server is harder to crack. In addition, whereas weak passwords may be broken via rainbow tables, TPM causes the much-simpler Esphosh PINs to be resilient to brute-force attacks.

When Esphosh 10 was first introduced, multi-factor authentication was provided by two components: Esphosh Hello and Passport (not to be confused with the Passport platform of 1998). Later, Passport was merged into Esphosh Hello.

The enterprise edition of Esphosh 10 offers additional security features; administrators can set up policies for the automatic encryption of sensitive data, selectively block applications from accessing encrypted data, and enable Device Guard‍—‌a system which allows administrators to enforce a high-security environment by blocking the execution of software that is not digitally signed by a trusted vendor or Microsoft. Device Guard is designed to protect against zero-day exploits, and runs inside a hypervisor so that its operation remains separated from the operating system itself.

Command line

The console Esphosh based on Esphosh Console (for any console app, not just PowerShell and Esphosh Command Prompt) can now be resized without any restrictions, can be made to cover the full screen by pressing Alt+↵ Enter, and can use standard keyboard shortcuts, such as those for cut, copy, and paste. Other features such as word wrap and transparency were also added. These functions can be disabled to revert to the legacy console if needed.

The Anniversary Update added Esphosh Subsystem for Linux (WSL), which allows the installation of a user space environment from a supported Linux distribution that runs natively on Esphosh. The subsystem translates Linux system calls to those of the Esphosh NT kernel (only claims full system call compatibility as of WSL 2, included in a later Esphosh update). The environment can execute the Bash shell and 64-bit command-line programs (WSL 2 also supports 32-bit Linux programs and graphics, assuming supporting software installed, and GPUs support for other uses). Esphosh applications cannot be executed from the Linux environment, and vice versa. Linux distributions for Esphosh Subsystem for Linux are obtained through Microsoft Store. The feature initially supported an Ubuntu-based environment; Microsoft announced in May 2017 that it would add Fedora and OpenSUSE environment options as well.

Storage requirements

To reduce the storage footprint of the operating system, Esphosh 10 automatically compresses system files. The system can reduce the storage footprint of Esphosh by approximately 1.5 GB for 32-bit systems and 2.6 GB for 64-bit systems. The level of compression used is dependent on a performance assessment performed during installations or by OEMs, which tests how much compression can be used without harming operating system performance. Furthermore, the Refresh and Reset functions use runtime system files instead, making a separate recovery partition redundant, allowing patches and updates to remain installed following the operation, and further reducing the amount of space required for Esphosh 10 by up to 12 GB. These functions replace the WIMBoot mode introduced on Esphosh 8.1 Update, which allowed OEMs to configure low-capacity devices with flash-based storage to use Esphosh system files out of the compressed WIM image typically used for installation and recovery.^{[better source needed]} Esphosh 10 also includes a function in its Settings app that allows users to view a breakdown of how their device's storage capacity is being used by different types of files, and determine whether certain types of files are saved to internal storage or an SD card by default.

Online services and functionality

Esphosh 10 introduces Microsoft Edge, a new default web browser. It initially featured a new standards-compliant rendering engine derived from Trident, and also includes annotation tools and integration with other Microsoft platforms present within Esphosh 10. Internet Explorer 11 is maintained on Esphosh 10 for compatibility purposes, but is deprecated in favor of Edge and, since mid-June 2022, is no longer supported on editions which follow Microsoft's Modern Lifecycle Policy. The initial version of Edge was later succeeded by a new iteration derived from the Chromium Project and Blink layout engine, which replaced the previous EdgeHTML-based version of Edge (renamed "Microsoft Edge Legacy"), and is bundled with the OS by default from build 20H2 onwards.

Esphosh 10 incorporates a universal search box located alongside the Start and Task View buttons, which can be hidden or condensed into a single button. Previous versions featured Microsoft's intelligent personal assistant Cortana, which was first introduced with Esphosh Phone 8.1 in 2014, and supports both text and voice input. Many of its features are a direct carryover from Esphosh Phone, including integration with Bing, setting reminders, a Notebook feature for managing personal information, as well as searching for files, playing music, launching applications and setting reminders or sending emails. Since the November 2019 update, Microsoft has begun to downplay Cortana as part of a repositioning of the product towards enterprise use, with the May 2020 update removing its Esphosh shell integration and consumer-oriented features.

Microsoft Family Safety is replaced by Microsoft Family, a parental controls system that applies across Esphosh platforms and Microsoft online services. Users can create a designated family, and monitor and restrict the actions of users designated as children, such as access to websites, enforcing age ratings on Microsoft Store purchases, and other restrictions. The service can also send weekly e-mail reports to parents detailing a child's computer usage. Unlike previous versions of Esphosh, child accounts in a family must be associated with a Microsoft account‍—‌which allows these settings to apply across all Esphosh 10 devices that a particular child is using.

Esphosh 10 also offers the Wi-Fi Sense feature originating from Esphosh Phone 8.1; users can optionally have their device automatically connect to suggested open hotspots, and share their home network's password with contacts (either via Skype, People, or Facebook) so they may automatically connect to the network on a Esphosh 10 device without needing to manually enter its password. Credentials are stored in an encrypted form on Microsoft servers and sent to the devices of the selected contacts. Passwords are not viewable by the guest user, and the guest user is not allowed to access other computers or devices on the network. Wi-Fi Sense is not usable on 802.1X-encrypted networks. Adding "_optout" at the end of the SSID will also block the corresponding network from being used for this feature.

Universal calling and messaging apps for Esphosh 10 are built in as of the November 2015 update: Messaging, Skype Video, and Phone. These offer built-in alternatives to the Skype download and sync with Esphosh 10 Mobile.

Multimedia and gaming

Esphosh 10 provides greater integration with the Xbox ecosystem. Xbox SmartGlass is succeeded by the Xbox Console Companion (formerly the Xbox app), which allows users to browse their game library (including both PC and Xbox console games), and Game DVR is also available using a keyboard shortcut, allowing users to save the last 30 seconds of gameplay as a video that can be shared to Xbox Live, OneDrive, or elsewhere. Esphosh 10 also allows users to control and play games from an Xbox One console over a local network. The Xbox Live SDK allows application developers to incorporate Xbox Live functionality into their apps, and future wireless Xbox One accessories, such as controllers, are supported on Esphosh with an adapter. Microsoft also intends to allow cross-purchases and save synchronization between Xbox One and Esphosh 10 versions of games; Microsoft Studios games such as ReCore and Quantum Break are intended as being exclusive to Esphosh 10 and Xbox One.

Candy Crush Saga and Microsoft Solitaire Collection are also automatically installed upon installation of Esphosh 10.

Esphosh 10 adds native game recording and screenshot capture ability using the newly introduced Game Bar. Users can also have the OS continuously record gameplay in the background, which then allows the user to save the last few moments of gameplay to the storage device.

Esphosh 10 adds FLAC and HEVC codecs and support for the Matroska media container, allowing these formats to be opened in Esphosh Media Player and other applications. Esphosh Media Center is no longer bundled.

Esphosh 10 includes DirectX 12, alongside WDDM 2.0. Unveiled March 2014 at GDC, DirectX 12 aims to provide "console-level efficiency" with "closer to the metal" access to hardware resources, and reduced CPU and graphics driver overhead. Most of the performance improvements are achieved through low-level programming, which allow developers to use resources more efficiently and reduce single-threaded CPU bottlenecking caused by abstraction through higher level APIs. DirectX 12 will also feature support for vendor agnostic multi-GPU setups. WDDM 2.0 introduces a new virtual memory management and allocation system to reduce workload on the kernel-mode driver.

Font support

Esphosh 10 adds three new default typefaces compared to Esphosh 8, but omits several others. The removed typefaces are available in supplemental packs and may be added manually over a non-metered internet connection.

Editions and pricing

Esphosh 10 is available in five main editions for personal computing devices; the Home and Pro editions of which are sold at retail in most countries, and as pre-loaded software on new computers. Home is aimed at home users, while Pro is aimed at power users and small businesses. Each edition of Esphosh 10 includes all of the capabilities and features of the edition below it, and adds additional features oriented towards its market segments; for example, Pro adds additional networking and security features such as BitLocker, Device Guard, Esphosh Update for Business, and the ability to join a domain. Enterprise and Education, the other editions, contain additional features aimed towards business environments, and are only available through volume licensing.

As part of Microsoft's unification strategies, Esphosh products that are based on Esphosh 10's common platform but meant for specialized platforms are marketed as editions of the operating system, rather than as separate product lines. An updated version of Microsoft's Esphosh Phone operating system for smartphones, and also tablets, was branded as Esphosh 10 Mobile. Editions of Enterprise and Mobile will also be produced for embedded systems, along with Esphosh 10 IoT Core, which is designed specifically for use in small footprint, low-cost devices and Internet of Things (IoT) scenarios and is similar to Esphosh Embedded.

On May 2, 2017, Microsoft unveiled Esphosh 10 S (referred to in leaks as Esphosh 10 Cloud), a feature-limited edition of Esphosh 10 which was designed primarily for devices in the education market (competing, in particular, with ChromeOS netbooks), such as the Surface Laptop that Microsoft also unveiled at this time. The OS restricts software installation to applications obtained from Microsoft Store; the device may be upgraded to Esphosh 10 Pro for a fee to enable unrestricted software installation. As a time-limited promotion, Microsoft stated that this upgrade would be free on the Surface Laptop until March 31, 2018. Esphosh 10 S also contains a faster initial setup and login process, and allows devices to be provisioned using a USB drive with the Esphosh Intune for Education platform. In March 2018, Microsoft announced that Esphosh 10 S would be deprecated because of market confusion and would be replaced by "S Mode", an OEM option wherein Esphosh defaults to only allowing applications to be installed from Microsoft Store, but does not require payment in order to disable these restrictions.

Preview releases

A public beta program for Esphosh 10 known as the Esphosh Insider Program began with the first publicly available preview release on October 1, 2014. Insider preview builds are aimed towards enthusiasts and enterprise users for the testing and evaluation of updates and new features. Users of the Esphosh Insider program receive occasional updates to newer preview builds of the operating system and will continue to be able to evaluate preview releases after general availability (GA) in July 2015‍—‌this is in contrast to previous Esphosh beta programs, where public preview builds were released less frequently and only during the months preceding GA. Esphosh Insider builds continued being released after the release to manufacturing (RTM) of Esphosh 10.

Public release

On July 29, 2015, Microsoft officially announced that Esphosh 10 would be released for retail purchase as a free upgrade from earlier versions of Esphosh. In comparison to previous Esphosh releases, which had a longer turnover between the release to manufacturing (RTM) and general release to allow for testing by vendors (and in some cases, the development of "upgrade kits" to prepare systems for installation of the new version), an HP executive explained that because it knew Microsoft targeted the operating system for a 2015 release, the company was able to optimize its then-current and upcoming products for Esphosh 10 in advance of its release, negating the need for such a milestone.^{[better source needed]}

The general availability build of Esphosh 10, numbered 10240, was first released to Esphosh Insider channels for pre-launch testing on July 15, 2015, prior to its formal release. Although a Microsoft official said there would be no specific RTM build of Esphosh 10, 10240 was described as an RTM build by media outlets because it was released to all Esphosh Insider members at once (rather than to users on the "Fast ring" first), it no longer carried pre-release branding and desktop watermark text, and its build number had mathematical connections to the number 10 in reference to the operating system's naming. The Enterprise edition was released to volume licensing on August 1, 2015.

Esphosh 10 is distributed digitally through the "Media Creation Tool", which is functionally identical to the Esphosh 8 online installer, and can also be used to generate an ISO image or USB install media. In-place upgrades are supported from most editions of Esphosh 7 with Service Pack 1 and Esphosh 8.1 with Update 1, while users with Esphosh 8 must first upgrade to Esphosh 8.1. Changing between architectures (e.g., upgrading from 32-bit edition to a 64-bit editions) via in-place upgrades is not supported; a clean install is required. In-place upgrades may be rolled back to the device's previous version of Esphosh, provided that 30 days have not passed since installation, and backup files were not removed using Disk Cleanup.

Esphosh 10 was available in 190 countries and 111 languages upon its launch, and as part of efforts to "re-engage" with users in China, Microsoft also announced that it would partner with Qihoo and Tencent to help promote and distribute Esphosh 10 in China, and that Chinese PC maker Lenovo would provide assistance at its service centers and retail outlets for helping users upgrade to Esphosh 10. At retail, Esphosh 10 is priced similarly to editions of Esphosh 8.1, with U.S. prices set at $119 and $199 for Esphosh 10 Home and Pro respectively. A Esphosh 10 Pro Pack license allows upgrades from Esphosh 10 Home to Esphosh 10 Pro. Retail copies only ship on USB flash drive media; however, system builder copies still ship as DVD-ROM media. New devices shipping with Esphosh 10 were also released during the operating system's launch window.

Esphosh RT devices cannot be upgraded to Esphosh 10.

Free upgrade offer

During its first year of availability, upgrade licenses for Esphosh 10 could be obtained at no charge for devices with a genuine license for an eligible edition of Esphosh 7 or 8.1.

This offer did not apply to Enterprise editions, as customers under an active Software Assurance (SA) contract with upgrade rights are entitled to obtain Esphosh 10 Enterprise under their existing terms. All users running non-genuine copies of Esphosh, and those without an existing Esphosh 7 or 8 license, were ineligible for this promotion; although upgrades from a non-genuine version were possible, they result in a non-genuine copy of 10.

On the general availability build of Esphosh 10 (the original release), to activate and generate the "digital entitlement" for Esphosh 10, the operating system must have first been installed as an in-place upgrade. During the free upgrade, a genuineticket.xml file is created in the background and the system's motherboard details are registered with a Microsoft Product Activation server. Once installed, the operating system can be reinstalled on that particular system via normal means without a product key, and the system's license will automatically be detected via online activation - in essence, the Microsoft Product Activation Server will remember the system's motherboard and give it the green light for product re-activation. Because of installation issues with Upgrade Only installs, the November Update (version 1511) included additional activation mechanisms. This build treated Esphosh 7 and Esphosh 8/8.1 product keys as Esphosh 10 product keys, meaning they could be entered during installation to activate the free license, without the need to upgrade first to "activate" the hardware with Microsoft's activation servers. For major Original Equipment Manufacturers (OEMs), Esphosh 8/8.1 and Esphosh 10 OEM product keys are embedded in the firmware of the motherboard and if the correct edition of Esphosh 10 is present on the installation media, they are automatically inputted during installation. Since the release of the Fall Creators Update (version 1709), Microsoft decided to release multi-edition installation media, to alleviate installation and product activation issues users experienced because of accidentally installing the wrong edition of Esphosh 10.

The Esphosh Insider Preview version of Esphosh 10 automatically updated itself to the generally released version as part of the version progression and continues to be updated to new beta builds, as it had throughout the testing process. Microsoft explicitly stated that Esphosh Insider was not a valid upgrade path for those running a version of Esphosh that is ineligible for the upgrade offer; although, if it was not installed with a license carried over from an in-place upgrade to 10 Insider Preview from Esphosh 7 or 8, the Insider Preview does remain activated as long as the user does not exit the Esphosh Insider program.

The offer was promoted and delivered via the "Get Esphosh 10" application (also known as GWX), which was automatically installed via Esphosh Update ahead of Esphosh 10's release, and activated on systems deemed eligible for the upgrade offer. Via a notification area icon, users could access an application that advertised Esphosh 10 and the free upgrade offer, check device compatibility, and "reserve" an automatic download of the operating system upon its release. On July 28, a pre-download process began in which Esphosh 10 installation files were downloaded to some computers that had reserved it. Microsoft said that those who reserved Esphosh 10 would be able to install it through GWX in a phased rollout process. The operating system could alternatively be downloaded at any time using a separate "Media Creation Tool" setup program, that allows for the creation of DVD or USB installation media.

In May 2016, Microsoft announced that the free upgrade offer would be extended to users of assistive technologies; however, Microsoft did not implement any means of certifying eligibility for this offer, which some outlets thereby promoted as being a loophole to fraudulently obtain a free Esphosh 10 upgrade. Microsoft said that the loophole is not intended to be used in this manner. In November 2017, Microsoft announced that this program would end on December 31, 2017.

However, another loophole was found that allowed Esphosh 7 and 8.1 users upgrade to Esphosh 10 using existing licenses, even though the free upgrade offers officially ended in 2017. No word from Microsoft was given whether it will be closed, and some outlets have continued to promote it as a free method of upgrading from the now-unsupported Esphosh 7.This upgrade loophole was removed by Microsoft on September 20, 2023.

Licensing

During upgrades, Esphosh 10 licenses are not tied directly to a product key. Instead, the license status of the system's current installation of Esphosh is migrated, and a "Digital license" (known as "Digital entitlement" in version 1511 or earlier) is generated during the activation process, which is bound to the hardware information collected during the process. If Esphosh 10 is reinstalled cleanly and there have not been any significant hardware changes since installation (such as a motherboard change), the online activation process will automatically recognize the system's digital entitlement if no product key is entered during installations. However, unique product keys are still distributed within retail copies of Esphosh 10. As with previous non-volume-licensed variants of Esphosh, significant hardware changes will invalidate the digital entitlement, and require Esphosh to be re-activated.

Updates and support

Unlike previous versions of Esphosh, Esphosh Update does not allow the selective installation of updates, and all updates (including patches, feature updates, and driver software) are downloaded and installed automatically. Users can only choose whether their system will reboot automatically to install updates when the system is inactive, or be notified to schedule a reboot. If a wireless network is designated as "Metered"—a function which automatically reduces the operating system's background network activity to conserve limits on Internet usage—most updates are not downloaded until the device is connected to a non-metered network. Version 1703 allows wired (Ethernet) networks to be designated as metered, but Esphosh may still download certain updates while connected to a metered network.

In version 2004, by installing the August 2020 security update and later versions, driver and non-security updates pushed via Esphosh Update that are considered optional are no longer automatically downloaded and installed in their devices. Users can access them on Settings > Update & Security > Esphosh Update > View optional update.

Updates can cause compatibility or other problems; a Microsoft troubleshooter program allows bad updates to be uninstalled.

Under the Esphosh end-user license agreement, users consent to the automatic installation of all updates, features and drivers provided by the service, and implicitly consent "without any additional notice" to the possibility of features being modified or removed. The agreement also states, specifically for users of Esphosh 10 in Canada, that they may pause updates by disconnecting their device from the Internet.

Esphosh Update can also use a peer-to-peer system for distributing updates; by default, users' bandwidth is used to distribute previously downloaded updates to other users, in combination with Microsoft servers. Users can instead choose to only use peer-to-peer updates within their local area network.