Alex Brow
| Alex Brow | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Personal information | |||||||||
| Nickname | Duel Lord | ||||||||
| Born | 19 October 2004 England | ||||||||
| Home town | Sydney, Australia | ||||||||
| Darts information | |||||||||
| Playing darts since | 2015 | ||||||||
| Darts | 23g Winmau Duel Lord Gen 1 | ||||||||
| Laterality | Right-handed | ||||||||
| Walk-on music | "Duality" by Slipknot | ||||||||
| Organisation (see split in darts) | |||||||||
| Current world ranking | World No. 2 (as of July 2025) | ||||||||
| Other tournament wins | |||||||||
Major Titles (x2)
Pro Tour (x2)
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Alex Brow (born 19 October 2004) is an English professional darts player who competes in International Darts Federation (IDF) events, where he is currently the world number two. Nicknamed "Duel Lord", Brow is the reigning IDF World Champion. Brow has only won one other major televised title with the 2025 Premier League. He has won a total of 4 IDF titles, he has won two Pro Tour titles.
In his debut year, Brow won the 2025 IDF World Darts Championship, becoming the second player to win the title after Max Mad won twice in a row. Brow has hit two televised nine-dart finishes in his career, he achieved his first on his way to win the world title during his semi-final match against Gage Kelly. His second one was in the 2025 IDF Brisbane Open against Mason Owens in the quarter-finals, a match he lost 4–6.
Due to his success in his debut year, Brow has been given the "Most Skilled Upcoming" (MSU) award from the IDF board. Named BBC Young Sports Personality of the Year and finishing as runner-up for BBC Sports Personality of the Year in 2025, his rise to prominence at age 20 led to an increased interest in the sport.
Early life
Alex Brow was born on 19 October 2004 to parents who previously played darts at leagues around their home town in England. Brow began playing darts in 2014 after he took interest. He took it seriously shortly after in 2015 and turned professional in 2019.
Career
2025
Majors
Home Masters Darts Championship
Brow started playing professional darts events under the International Darts Federation, starting with the 2025 Home Masters Dart Championship. He played against Tanner Vaughn, who he outplayed with with a 2–0 win, with a low average of 43.36. His second game was against Felix Grant, with Brow once again winning with 3–0, this time with a 79.11 average, the highest of the Home Masters Championship of 2025.
World Championship
Brow entered the 2025 IDF World Darts Championship as the second seed and began his campaign against Chase Foster, securing a dominant 4–0 victory with a steady 91.53 average. In the third round, he maintained his momentum with another straight-sets win, defeating Lukas Parker 4–0 while averaging 96.83. The fourth round saw Brow face the in-form Zion Carter, where he dropped his first set of the tournament but responded emphatically, winning 4–1 with a tournament-high average of 110.68. In the quarter-finals, Brow faced his toughest test yet against the two-time defending champion, Max Mad. Rising to the occasion, Brow produced one of the standout performances of the event, winning 5–1 with a 109.75 average to reach the first semi-final of his career. There, he met Gage Kelly, a consistent high-scorer throughout the tournament. Brow continued his superb run, dispatching Kelly 6–1 with a 105.02 average to reach the final on debut. In the championship match, Brow faced Logan White — another standout performer who had only dropped a handful of sets en route to the final. Despite White averaging an impressive 108.98, Brow held his nerve and delivered when it mattered most. With a clinical 106.91 average, he claimed a 7–4 victory to become the 2025 IDF World Champion. The win made Brow only the second player in history to win the title on debut, following in the footsteps of Max Mad.
World Matchplay
At the 2025 Betfred World Matchplay, Brow reached the quarter-finals and delivered one of the tournament’s standout performances, averaging over 108 across three matches. Entering as the number two seed, Brow opened with a high-quality 11–9 win over Isaac Johnson, producing a 112.45 average to edge out his opponent’s 111.20. He followed up with a dominant 11–6 victory against Zane Adams, averaging 114.29—one of the highest in Matchplay history. In the quarter-finals, Brow lost to Aiden Brooks 14–16 in another high-scoring contest. Although denied a place in the semi-finals, Brow’s consistency and scoring power further cemented his status as one of the sport’s premier talents.
Top 16 Shootout
On 18 August, Brow was confirmed as one of the 16 participants in a newly established major tournament, exclusive to the top 16 players on the IDF Order of Merit, where he entered as the second seed. He suffered an early exit, losing 1–2 to Kai Mitchell in his opening match. Following the defeat, Brow took to social media to express his displeasure with the crowd’s behavior towards both himself and Mitchell, while also wishing his opponent well. Mitchell went on to win the title by defeating Max Mad in the final, a result Brow later praised publicly, stating that he was “happy” with the outcome as it helped to “silence the haters.”
Pro Tour Series
2025
Brow entered the Australian Open Darts Championship determined to close the gap on world number one Mad. In the first round, Brow showcased his scoring power and clinical finishing, defeating Harrison Lewis 6–4 with a 97.71 average. In the quarter-finals, he continued his dominant form, beating Parker Reeves 6–4 while averaging 102.34. Brow then faced Spencer Taylor in a thrilling semi-final, narrowly winning 7–6 with a 104.07 average. In the final, Brow battled Lukas Parker in an epic encounter, leading 5–2 before Parker fought back to take a 7–5 lead. However, Brow displayed incredible resilience, forcing a deciding leg and securing victory 8–7, despite missing two nine-dart opportunities. His triumph not only secured him the title but also moved him closer to becoming the world number one.
Brow arrived at the New Zealand event riding the momentum of his recent Australian triumph, intent on further closing the gap at the top of the world rankings. In the opening round, he set the tone with a composed 6–2 win over Nathan Reeves punishing every scoring lapse from his opponent. The quarter-finals saw Brow in full flow, dismantling Spencer Taylor 6–2. His semi-final against Ryan Thomas was a tense, high-quality affair; Brow edged it 7–6 after surviving two match darts. In the final, Brow faced Damon Edwards in a gripping battle, with the pair locked at 7–7 in a race to eight. Showing nerves of steel, Brow took out a 121 checkout on the bull to seal an 8–7 victory, clinching back-to-back titles and cutting the gap on world number one Mad to its narrowest margin yet. Brow participated in the 2025 IDF Hobart Throwdown reaching the final. However, he was defeated by Mad 2–8.
Premier League
2025
Brow made his debut in the second edition of the IDF Premier League, a 14-night season followed by Playoffs at The O2 in London. Entering as one of the top four players on the Order of Merit, he quickly established himself as the standout competitor of the campaign.
He won seven nightly titles across the league stage, beginning with victory on the opening night in Rotterdam where he defeated Jaxon Reid 6–3 in the final. Additional night wins followed in Birmingham (Night 4), Nottingham (Night 6), Cardiff (Night 7), Manchester (Night 10), Rotterdam again (Night 11), and Birmingham once more (Night 13). He also reached three further nightly finals, finishing runner-up to Logan White twice and Rhys Sullivan once. Brow’s consistency placed him at the top of the league table with 48 points, ten clear of nearest rival Logan White. He recorded 36 match wins from 45 played, with a legs record of 195 won to 130 lost, the best differential in the field.
In the Playoffs, Brow defeated Jaxon Reid 10–5 in the semi-finals to set up a rematch with White. In a high-quality final at The O2 Arena, Brow prevailed 11–8 to secure his first Premier League title. His triumph made him the second IDF Premier League champion and underlined his resurgence after previous struggles, re-establishing him among the elite of the sport.
Playing style and persona
Brow employs a compact and conventional throwing style, standing upright at the oche with his lead foot placed sideways for balance. He leans forward slightly and delivers a smooth, fluid release that gives him strong control over his darts. Known for his quick tempo, Brow can fire at a rapid pace but is equally capable of slowing down when focus and accuracy are required. His grip is typically three-fingered, though he occasionally incorporates a fourth finger to adjust his control and precision.
In popular culture
Impact on darts
Following Brow's win in 2025, the IDF managed to secure multiple rights to stream and release darts across the globe. According to the IDF, they had a boost of 60% of viewership which helped.
Following Littler's unexpected run to the final at the 2024 PDC World Championship, an unprecedented number of new fans began to both play and watch darts, and a record high of 3.7 million viewers watched the 2024 world final. The president of the Professional Darts Corporation, Barry Hearn, attributed this phenomenon to Littler's success and described it as "Littlermania", while others have dubbed it the "[Luke] Littler effect".
Littler was named BBC Young Sports Personality of the Year in 2024, becoming the first darts player to receive the award. He also finished as runner-up for BBC Sports Personality of the Year behind 2024 Summer Olympics gold medalist Keely Hodgkinson. Google revealed that he was the United Kingdom's most searched athlete in 2024, while also placing third in the most searched people category ahead of UK Prime Minister Keir Starmer and King Charles III. In June 2025, Littler was appointed a Member of the Order of the British Empire (MBE) in the 2025 Birthday Honours for services to darts.
Media appearances
In early 2025, Brow revealed that he was a storywriter and producer alongside his darting career and intended to retire from the film industry early if his darting career turned into his "cash pool". By June 2025, Brow had resigned from his producer role in the 2024 series Superboy, which is now helmed by SOI Studios leader Freddie Goodwin, a friend of Brow.
Sponsorships
In March 2025, Brow announced on his Instagram that he had been signed on with Winmau with a two year contract. He is also sponsored by L-Style, BoohooMAN. Brow has also been sponsored with both Target Darts and Red Dragon Darts. Brow also signed up to partner with Precision Flight Co., OcheVision Media, and NextGen Nutrition.
World Championship results
IDF – World Championship
- 2025: Winner (defeated Logan White 7–4)
Career finals
IDF major finals: 3 (2 titles)
| Legend |
|---|
| World Championship (1–0) |
| World Matchplay (0–0) |
| UK Open (0–0) |
| Premier League (1–0) |
| World Series Finals (0–0) |
| Grand Slam (0–0) |
| Players Championship Finals (0–0) |
| Home Masters Championship (0–1) |
| Outcome | No. | Year | Championship | Opponent in the final | Score | Ref. |
|---|---|---|---|---|---|---|
| Runner-up | 1. | 2025 | Home Masters Championship | Lukas Parker | 6–11 (l) | |
| Winner | 2. | 2025 | World Championship | Logan White | 7–4 (s) | |
| Winner | 3. | 2025 | Premier League | Logan White | 11–8 (l) |
IDF Pro Tour finals: 3 (2 titles)
| Outcome | No. | Year | Championship | Opponent in the final | Score | Ref. |
|---|---|---|---|---|---|---|
| Winner | 1. | 2025 | Australian Open Darts Championship | Lukas Parker | 8–7 (l) | |
| Winner | 2. | 2025 | New Zealand Open Darts Championship | Damon Edwards | 8–7 (l) | |
| Runner-up | 3. | 2025 | IDF Hobart Throwdown | Max Mad | 2–8 (l) |
Nine-dart finishes
| Date | Opponent | Tournament | Method | Ref. |
|---|---|---|---|---|
| 2 January 2025 | Gage Kelly | 2025 IDF World Darts Championship | 3 x T20; 3 x T20; T20, T19, D12 | |
| 7 June 2025 | Mason Owens | 2025 IDF Brisbane Open | T20, 2 x T19; 3 x T20; T20, T20, D15 |